We are thrilled to announce that TIME has named Osteoboost to its 2025 list of Best Inventions. This recognition is both incredibly exciting and humbling, not just because of the company it places us among, but because it shines a light on something long overdue for attention: bone health and osteoporosis.

For decades, bone health has been a quiet corner of medicine. Essential, yet too often overlooked. Fragility fractures are among the most common and devastating age-related conditions, and still, most discussions have lived in the margins of women’s health, longevity, and innovation buzz. 

This award is more than a milestone for Osteoboost; it’s a moment of acknowledgment that bone health matters, that it deserves focus, and that change is finally coming.

We’re proud to be taking a leadership role in a growing movement that’s driving women’s health into a new era. Women’s health is experiencing a golden age of innovation! From menopause and fertility to cardiovascular and skeletal health, scientific researchers and startup founders are tackling long-ignored needs with energy and empathy. Bone health is emerging into that same zeitgeist. And it’s about time.

Bones deserve better. Women deserve better.

That’s why the TIME recognition feels so significant. It isn’t just a nod to our technology; it’s a validation of the importance of bone health to women and a rejection of the inevitability of women’s frailty. It tells clinicians, investors, and policymakers that bone health is not niche; it’s central to the story of longevity. We’re thrilled that Osteoboost can serve as not just a proof point, but a signal that when innovation meets evidence, people respond. The early traction we’ve seen with both clinicians and patients demonstrates just how deeply people care about their bones when given modern, clinically-proven options.

Longevity, after all, isn’t only about living longer; it’s about staying strong, mobile, independent, and confident in our bodies as we age. That vision is what drives us. We believe bone strength is foundational to health, and that it’s time our collective attention caught up to the science.

So yes, we’re celebrating this TIME recognition. Gratefully, joyfully. But we also see it as a call to action. Let this be the moment that low bone density, including both osteopenia and osteoporosis, moves from an afterthought to a priority. Let it spark more innovation, more research, more curiosity.

To everyone who has believed in this mission…thank you. We’re just getting started.

Laura Yecies
CEO, Osteoboost Health

About the Time 2025 Best Inventions Awards:

Today, TIME reveals its annual list of the Best Inventions, which features 300 extraordinary innovations changing our lives. 

To compile this year's list, TIME solicited nominations from TIME editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as health care and AI. TIME then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact.

See the full list here: time.com/collections/best-inventions-2025/